News: Summer 2011

Dinamiks: We continued the PR and writing for this leading online employment performance and talent management solution, generating media coverage both online and offline in a range of HR and business media.

CfSD: The Centre for Sustainable Design, part of UCA, University for the Creative Arts: For CfSD we initiated and carried through a programme of PR at the national and international level, achieving results in both online and offline media via press releases and median liaison, including interviews with CfSD Director Martin Charter. An emphasis was on promoting CfSD’s 16th annual conference on Sustainable Innovation & Design – October 24-25th, 2011, and CfSD’s long history in providing sustainable design services.


Opia: We continued the PR and writing for this fast growing promotional risk management firm, gaining online and offline editorial coverage in the marketing, sales promotion and regional press.


SUSCIN: Sustainable Supply Chains through Innovation: For SUSCIN we initiated and carried through a programme of PR at the local and regional [South England] level, with media coverage attained in newspapers [including dailies], business magazines and business news websites.


HiyaItsNicky.com: We promoted Nicky Pattinson ahead of her big regional sales expertise and motivation event in Hull in October.


Note (i) As part of our digital PR effort for clients, we gain links [within bona fide, established news and specialist websites] to their own websites, in order to boost traffic to their websites and thereby help with search engine ranking, business lead generation and general visibility.


Note (ii) We continue to provide traditional PR services - gaining clients coverage in print media. This action is integrated with online coverage and, as with online PR, involves mentions on LinkedIn, Twitter, Digg and, where relevant, other networking and news websites.




PR & Marketing News